Despite a growing awareness about sustainability, China is not yet one of the places where green ideas come to fruition. In particular, the local fashion industry isn’t sensitive toward environmental issues and the textile industry in the south of the country has often been blamed as one of the main factors in China’s dire water pollution situation. And yet, despite the unsustainable landscape of Chinese fashion, NEEMIC has been a true pioneer for the green revolution. Founded in 2011 in Hong Kong—and currently based in Beijing—the brand set the ambitious goal of combining beautiful design with an active role in making the fashion industry more sustainable. In a charming hutong house in the old city, where the company is headquartered, CH met NEEMIC’s founder and CEO Hans Martin Galliker to discover more about the brand’s developments in sustainable design.