About

I’ve had a love affair with China since primary school, when I wrote my very first little essay about China.

Many years later, I discovered the marvels of Chinese language, and when I was 20yo, my passion became a part-time job: while my university mates were delivering pizzas, I was spending long hours on the wire consulting as interpreter for the Italian government.

In the meantime I got a master degree in communication psychology and the basic tools to explore exotic frontiers and understand different cultures. China became my top destination for adventurous trips and challenging experiences.

Combining my love for the Middle Kingdom, my psychology skills and a growing passion for photography and visual arts, in 2004 I started commuting between Italy and China, researching trends and cultural aspects of consumption on behalf of FCL, for companies like Ferrero, Disney, Thai Ministry of Culture, Barilla and many others.

After random intrusions in the world of tv production, I saw documentaries as a challenging sort of applied relational psychology and a compelling way of story telling. I decided to go back to school and learn the secrets of reportage and documentary filmmaking with some truly great Italian masters.

The 2008 Olympics brought me back to China for good.
Since then I have been working as a video producer for several European broadcasters and media outlets and I have been developing my own documentaries as an author.
Currently, I work on news and documentaries for ORF Austrian Broadcasting Corporation, and I write about creativity in China for coolhunting.com.

我从小热爱中国,我家里还留着上小学的时候写的关于中国的小论文,还有手画的中国地图。

好多年之后我开始学汉语就爱上了这种美丽又复杂的语言。20岁的时候我大学同学打工送披萨,我就给意大利政府及执法机构做翻译。同时我上大学研究沟通和跨文化心理学而且中国很快就当成我背包旅行和大学研究的重要目的地。

中国文化、心理学、摄影和视觉艺术一直是我心爱的同伴,我动不动在琢磨着怎么能够把这三个东西混合在一起变成自己的职业,结果2004年我开始意大利中国两边跑,通过照片给海外企业讲中国当代文化,帮他们理解本地的消费行为和未来趋势。我最早的客户不缺意大利和多国的大企业,比如说费列罗巧克力、迪斯尼、百威来等等。
当时偶尔还会为一些电视台服务,接近纪录片制作。在我眼里纪录片是一种独特的方式把心理学理论付诸实践,之所以我决定再上学去研究纪录片和电影制作。

2008年北京奥运会以记者的身份又把我带到中国了,而这次就决定在北京定居。自从2008年到现在边为一些欧洲电视台服务边发展自己的作品。

目前我担任ORF奥地利国家电视台驻华记者处的制作人,在美国时尚平台coolhunting.com报道中国最有创意的品牌和当代艺术,还顺便继续为不同客户做视觉市场调研。

作为纪录片编导我在发展一个新的纪录片关于中国当代艺术和大都市的生活。

For more info and references, contact me.

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